How to Verify an Email Address Without Sending an Email
No-one loves email bounce backs, primarily when SDRs conduct cold email campaigns. According to a recently available report by Constant Contact, the average email bounce rate is 9.75%.
But a good email bounce rate is less than 2%. Anything above 2% is recognized as critical.
In order to achieve this, you need to use email verification techniques. Verification of email addresses is the procedure of ensuring that the emails are active and existent.
It cleans your email list by filtering the spammy and invalid addresses that help you securely proceed towards your email campaign. But many email professionals are unaware of how exactly to verify email addresses.
This information will help them with multiple email verification processes, and it's best practices to boost email deliverability in a substantial amount.
Why should we verify email addresses?
Before jumping to the steps to verify the email addresses, let's go through the quick great things about email verification.
This can help you understand the advantages of email verifications and its consequences. Features of email verification
3. Improving results from your own email campaign (sequence)
4. Keeps your email lists fresh
5. Reduce spam complaints
1. Stay away from bounces
As discussed, email bounces are the biggest nightmares of a cold email campaign (sequence). Continuous bounce back degrades your email account's authenticity and domain quality.
Your email account might get listed in the spam index of various email service providers (ESP) and end up receiving blocked.
If you verify your email list before sending a cold email, it is simple to segregate your good contacts from the bad ones.
Ultimately it'll decrease your email bounce rate and cause you to stay away from spam indexes.
Every email account includes a sender reputation score that helps the recipient's ESP decide the email's quality.
The larger the score, the higher the email deliverability and vice versa.
Your email deliverability rate lets you know exactly how many folks have received your email.
If you return emails to invalid or spammy email accounts frequently, it can cause the suspension of one's email account.
Verifying your email account helps you get your emails to the right recipient in a geniune manner. This will keep your email account healthy and raise your reputation score.