Is social media outsourcing the simplest way to develop your presence?
If you're considering social media outsourcing , we get it.
In the end, the expertise and time required to perform social campaigns involves more than most companies are designed for in-house.
That is particularly so for smaller marketing teams experiencing social growth.
This is exactly why outsourcing social networking is really common for brands big and small.
Because putting your online presence in experts's hands ensures you're seeing actual returns for the investment in social.
This guide reduces the advantages, challenges and key considerations for anyone on the fence about social media outsourcing. The biggest advantages of outsourcing social media marketing
Defaulting to doing social in-house might seem like the proper move.
However, consider these key advantages of contracting out your social marketing we've outlined below. Instant expertise and more scalability
Much like you'd hire an SEO expert to improve your search rankings or a sales person to close more deals, seasoned social experts can produce meaningful results for the business.
Though some critics might label social media an “easier” channel that any marketer are designed for, they're mistaken. Given social's importance as it pertains to lead generation and customer retention, you can't afford to deal with your presence being an afterthought or leave it in inexperienced hands.
Through outsourcing social networking, you can:
Identify opportunities and shortcomings from your current social presence Produce specific outcomes such as more leads, faster replies and greater brand awareness) Grow your presence on specific social platforms (think: getting more Instagram followers, managing a residential area on Twitter)
Seasoned social media marketing experts have the resources and know-how to complete all of the above. With instant access with their abilities, you can scale your company faster.
Access to premium marketing tools
Another added bonus of social media outsourcing is the chance to take advantage of some seriously powerful digital marketing tools.
For smaller brands, premium analytics, reporting and advertising tools tend to be out of reach. That's because they might need either a large budget or specialized knowledge to manage.
On the flip side, agencies depend on powerhouse tools, including Sprout Social, to encourage their clients'growth. Once you work with an agency, those tools become “yours” in a sense.