Creative Ways to Increase Engagement with Hybrid Events
Due to the ongoing pandemic, many event planners experienced to think beyond your box when it comes to hosting events. One solution that has gained popularity in recent months could be the Hybrid events. A hybrid event can be an event that combines in-person and virtual attendees. If you're planning for a hybrid event, here are five creative ways to boost engagement with both your in-person and virtual attendees.
1. Utilize Technology
One method to increase engagement with hybrid events is to utilize technology. There are numerous ways to do this, such as employing a chat function in your website or establishing a live stream of the event. This can allow virtual attendees to interact with each other in addition to with those people who are physically present at the event. For in-person attendees, you should use RFID (radio frequency identification) wristbands to track their interactions and collect data that may be used to boost future events.
2. Create Different Experiences for Each Group
While it's important to make a cohesive overall experience for your hybrid event, it's also important to create different experiences for every group. This can make certain that both your in-person and virtual attendees feel like they're getting something out of the event. For instance, you might offer exclusive content for virtual attendees or create interactive games and activities for folks who are physically present at the event.
3. Encourage Interaction Between Groups
If you like your hybrid event to be truly successful, it's vital that you encourage interaction between your in-person and virtual attendees. One method to do this is by using social networking platforms like Twitter and Instagram to advertise conversation before, during, and following the event. You can also create networking opportunities by putting together "meetups" between different sets of attendees or creating speed networking sessions.
4. Make Utilization of Event Staff
Your event staff can be quite a great asset when it comes to increasing engagement at hybrid events. They are able to help facilitate interaction between different categories of attendees and ensure everyone feels within the overall experience. They are able to also become ambassadors for the brand by sharing their particular personal stories and experiences with those who find themselves attending the event.
5. Follow Up With Attendees Following the Event
Once your hybrid event is over, it's important to follow up with all your attendees—both in-person and virtual—to thank them due to their participation. This is a superb opportunity to get feedback by what worked well and what might be improved for future events. You may also use this time to promote other upcoming events or products/services that you believe they could be interested in.
Conclusion: Hybrid events are a great solution forevent planners who wish to offer an engaging experiencefor both in-person and virtual attendees. By utilizing technology, creating different experiences for every single group, encouraging interaction between groups, making use ofevent staff,and following up withattendees aftertheevent,you canensurethat yourhybridevent isa success!